GCC Male Grooming Products Market Trends, Outlook, Forecast 2024-2032

 

According to IMARC Group latest report titled “GCC Male Grooming Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032”, offers a comprehensive analysis of the industry, which comprises insights on GCC male grooming products market size. The report also includes competitor and regional analysis, and contemporary advancements in the market.

The GCC male grooming products market size reached US$ 4,233.3 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 7,597.5 Million by 2032, exhibiting a growth rate (CAGR) of 6.5% during 2024-2032.

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Factors Affecting the Growth of the GCC Male Grooming Products Industry:

• Rising Awareness of Personal Grooming:

One of the primary factors driving the market is the growing awareness among men about personal grooming and hygiene. This trend is largely influenced by social media, fashion trends, and increased exposure to global beauty and grooming standards. As men become more conscious of their appearance, there is a noticeable increase in the demand for grooming products, ranging from skincare to haircare. This growing awareness about looking good, feeling confident, and maintaining a healthy lifestyle is significantly contributing to the expansion of the market in the GCC region.

• Influence of International Brands and Trends:

The influx of international brands in the GCC market is playing a crucial role in shaping the market. These brands, with their wide range of products and marketing strategies, are introducing new grooming standards and products specifically tailored for men. This is leading to a diversification of products available in the market, catering to different needs such as beard care, skin care, and hair styling. Along with this, the presence of these global brands is accelerating competition, leading to better quality products and innovative grooming solutions, thus attracting a larger consumer base within the GCC region.

• Increasing Disposable Income and Changing Lifestyles:

The economic growth in the GCC countries is leading to increased disposable income among consumers, particularly among the younger population. This financial empowerment is enabling men to spend more on personal care and grooming products. Moreover, the changing lifestyles, including a greater focus on health and wellness, are fueling the demand for premium grooming products. Men are now more willing to invest in high-quality, specialized grooming products, driving the growth of the GCC region. This trend is indicative of a broader shift towards luxury and premium grooming products, aligning with the overall global trend in the beauty and personal care industry.

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GCC Male Grooming Products Market Report Segmentation:

Breakup by Product:

• Male Toiletries
• Electric Products
• After Shave Lotions
• Others

Male toiletries represent the largest product segment due to their fundamental role in daily hygiene routines, making them essential and widely used products among men in the GCC region.

Breakup by Price Range:

• Mass Products
• Premium Products

Mass products dominate the price range segment as they offer affordability and accessibility, catering to the broadest consumer base in the GCC's diverse economic landscape.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others 

Supermarkets and hypermarkets dominate the market segment due to their widespread presence and convenience, offering a wide range of grooming products under one roof, which appeals to the general consumer preference for one-stop shopping.

Breakup by Country:

• Saudi Arabia
• UAE
• Qatar
• Oman
• Kuwait
• Bahrain

The UAE stands as the largest market in the context of male grooming products, primarily due to its higher disposable income, greater exposure to international brands and trends, and a culturally diverse population that embraces modern grooming habits.

GCC Male Grooming Products Market Trends:

The escalating shift towards natural and organic products, driven by an increasing awareness of health and environmental issues is favoring the market. Men are seeking products with natural ingredients, free from harmful chemicals. Therefore, this is positively influencing the market.

Additionally, the digitalization of retail and the rise of e-commerce platforms are making grooming products more accessible, expanding the market reach. Moreover, there's a growing trend of personalized grooming products, where products are tailored to individual needs and preferences, reflecting a demand for customization in personal care.

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